UTM Tracking · Pixel · Google Tag
Know exactly where your
bookings come from.
Capture UTM parameters from every reservation, fire Google Tag and Meta Pixel events automatically, and prove which campaign actually filled your tables.
Full UTM dashboard
Every reservation, mapped to its source.
A dedicated UTM tracking page shows you the source, medium and campaign behind every booking. Filter by date range, restaurant or shift. Export to CSV. Spot which campaigns are paying off — and which ones are quietly burning your budget.
Read the UTM tracking guideutm_source=instagram&
utm_medium=paid_social&
utm_campaign=summer_terrace&
utm_content=story_carousel_v2
Pixel & Google Tag
Auto-injected into every widget.
Drop your Meta Pixel ID and Google Tag ID into Alex once. From that moment on, your booking widget fires standardised events on every step — reserve_visit, reserve_init and reserve_complete — to both platforms automatically. No code, no plugins.
Conversion funnel
Three events. One funnel.
The booking widget fires reserve_visit, reserve_init and reserve_complete — to both Google Tag and Meta Pixel. Build the exact same funnel on both platforms and see how many visits actually convert into bookings.
Conversion funnel · last 7 days
27%156 visits 42 confirmed bookings
reserve_visit
156
reserve_init
84 · 54%
reserve_complete
42 · 27%
14-day free trial · No credit card required