The white-label restaurant reservation platform
Restaurant reservations.
Your brand, not ours.
Guests book on your own website, under your name. No commissions, no third-party branding, no marketplace in between. Your customers and their data stay yours.
One reservation platform.
Your group's brand.
Every location on the same system, one central dashboard, and your brand across all of them. The more restaurants you add, the less you pay per restaurant.
Your own reservation platform.
Under your brand.
Launch a reservation system for your restaurant clients under your own name and domain. We provide the technology. You own the relationship, the pricing and the margin.
14-day free trial · No credit card · WordPress plugin, white label included
Trusted by hundreds of restaurants in 20+ countries
What "your brand, not ours" means
Your guests only ever see your restaurant.
No app to download, no third-party logo, no middleman. Just your restaurant, from the first click to the confirmation.
Booking happens on your website
Guests reserve on your own site, on your own domain. They never leave it, and they never land on a page that isn't yours.
Your name on every message
Confirmation emails, SMS, WhatsApp messages and confirmation pages all come from your restaurant. No Alex Reservations branding anywhere.
Your customers, your data
Every reservation and every guest lives in your own database. Export it whenever you want. It is never shared, resold or marketed to.
0% commission, no per-cover fees
A flat monthly price, whether you seat 50 or 5,000 guests. A full house never costs you more.
No marketplace in between
Nobody shows your guests "similar restaurants nearby" or sends them next door. The guest came for you, and stays with you.
Your own domain and look
Your logo, your colours, your fonts, your emails. For groups and agencies, a fully branded platform on your own domain.
Your website. Your database. Your brand.
It runs on your own website, not on ours.
Alex Reservations is a WordPress plugin. It installs on the website you already have, on your own domain, and every reservation and every guest is stored in your own database, on your own server.
There is no third-party platform sitting between you and your guests. You keep full control and full ownership. Prefer not to manage servers? Let us host it for you.
- Works with your existing site, domain and design
- Reservations and guest database stored on your own server
- Export your data any time, in one click
- Self-hosted on your WordPress, or let us host it for you
- Invisible to guests: they only see your restaurant
How it fits together
Everything the guest sees carries your name.
One restaurant or hundreds
The same platform. Your brand at every size.
Whether you run one restaurant, a group, or a portfolio of clients, you get the same product with the same rule: your name, never ours.
Independent restaurant
Your restaurant. Your customers. Your brand.
- Bookings on your own website, 24/7, with 0% commission
- WhatsApp, SMS and email reminders sent under your name
- Deposits, no-show prevention and Google reviews requests
Restaurant group
One platform across all your locations. Under your group's brand.
- Central dashboard for every restaurant
- User roles per location, one login for head office
- Volume pricing: the more locations, the less per restaurant
Agency
Your brand. Your platform. Your restaurant clients.
- Set your own price and keep the margin
- No consultation, no setup fee, no separate agency plan
- Your own domain, logo, colours and emails
One restaurant or 500. Alex Reservations stays invisible.
Alex vs. booking marketplaces
Direct bookings, without giving away your guests.
Marketplaces bring traffic, but they keep the guest, the data and a cut of every table. Here is what changes when the booking happens on your own site.
| Alex Reservations | Booking marketplaces | |
|---|---|---|
| Where the guest books | Your website | Their app or portal |
| Whose brand the guest sees | Yours, only | Theirs, next to yours |
| Who owns the guest data | You | The marketplace |
| Commission per booking | 0% | Per-cover fee |
| Guests shown competing restaurants | Never | Yes |
| Monthly cost | Flat, from €49 | Commissions that grow with your success |
| Works for groups and agencies under their brand | Yes | No |
Keep the marketplaces you like for discovery if you want. Just make sure your own website is the best place to book.
14-day free trial · No credit card · White label included in every plan
Pricing
One platform. One price. Fully white label.
Starting at €49/month. The more restaurants you manage, the less you pay per restaurant.
1–4 restaurants
Independent
per restaurant / month
Everything included
- All features, no tiers
- White label, always
- Unlimited bookings
- Your own domain
- Self-hosted or managed hosting
- Human support
5–19 restaurants
Groups & small agencies
per restaurant / month
Everything included
- All features, no tiers
- White label, always
- Unlimited bookings
- Your own domain
- Self-hosted or managed hosting
- Human support
20+ restaurants
Agencies & large groups
per restaurant / month
Everything included
- All features, no tiers
- White label, always
- Unlimited bookings
- Your own domain
- Self-hosted or managed hosting
- Human support
Progressive pricing: restaurants 1 to 4 at €49, 5 to 19 at €35, from the 20th at €25. Example: 10 restaurants = 4 × €49 + 6 × €35 = €406 a month.
Calculate your cost
How many restaurants do you manage?
Average per restaurant
€ / month
Your next restaurant
€ / month
Your monthly cost
€
/ month
Gross margin
€
/ month
Set your own price. Keep your margin.
Prices exclude VAT. 14-day free trial, no credit card, cancel anytime. Optional premium modules available.
Agency pricing & margins →On every device
Built for the way your guests really book.
Whether they're on the train or on the couch, your guests reserve in seconds — picking their date, area and even the exact table from your live floor plan. No app, no friction, no lost reservations.
Frictionless booking flow
Date, party size, time slot. Three taps to a confirmed table.
Floor-plan picking on mobile
Let guests choose their favourite table from your interactive floor plan.
Multi-language out of the box
Auto-detected language, customisable per restaurant. Your guests, their language.
Every channel. Your brand.
Wherever guests reach you, they book with you.
Website, WhatsApp, phone or email: every booking lands in the same system and every message goes out under your restaurant's name.
Sat 20 Sep · 21:00 · 4 guests
Guests book on your own site, in your colours and your font. No redirect to a third-party page, no logo but yours.
On your domainGuests book by chatting on WhatsApp, the way they already talk to you. Automatic replies come from your number, not a bot with someone else's name.
From your numberBusy service, phone ringing, nobody free? The missed call gets an instant SMS or WhatsApp with your booking link. The guest books in a minute, without calling back.
Your name as senderYour booking is confirmed
See you Saturday at 21:00.
Confirmations, reminders and follow-ups with your logo and your sender name. Guests recognise you, not us.
Your name as senderNo Alex Reservations branding anywhere in the guest journey.
The booking widget
Bookings 24/7 on your own website
Create one widget per shift and event, with your colours, your fields and in multiple languages. Guests book in seconds — and the booking is yours, with no commission.
- Multiple widgets per shift and event
- Customise it with your colours and custom fields
- Multi-language and WordPress-ready
Flexible by design
Run your floor
your way.
Four ways to handle reservations on the same floor plan. Pick one, mix several, change tomorrow. Alex adapts to your restaurant — not the other way around.
WhatsApp reservations
Confirm every booking on WhatsApp
Confirmations, reminders and re-confirmations on the channel your guests always open — and they can book by simply replying in the chat.
- Automatic confirmations and reminders
- Re-confirm the booking with one tap
- Guests book inside the chat itself
Missed-call recovery
No missed call loses a table
When you can't pick up, Alex instantly texts a WhatsApp with your booking link. The missed call turns into a reservation — 24/7, with no one lifting the receiver.
- Automatic WhatsApp after every unanswered call
- Guests book from the link, no waiting on hold
- Works 24/7, even outside opening hours
What growing restaurants achieve with Alex
Average results across active restaurants on the platform.
Loved by restaurants
Real words from real owners.
From single bistros to five-location groups, here's what restaurants say about running on Alex.
One of the best reservation systems I have used — comparing to the likes of Zonal, DMN, ResDiary and others.
We're implementing this for a five-location restaurant with a team of managers on each location, and they love the access management and floorplan booking.
Absolutely fantastic and complete reservation management plugin: intuitive, easy to set up and use. It's a shame we can only give 5 stars — Alejandro deserves more.
Features
…or browse every feature.
Everything Alex Reservations does, organized by what it does for your business.
01 · Capture
02 · Confirm & Protect
03 · Earn More
04 · Measure & Grow
FAQ
Questions restaurants and agencies ask us
Straight answers. If yours isn't here, ask us on a demo.
Still have a question?
Book a demoIt means the reservation system looks and behaves like part of your restaurant, not like a third-party tool. The booking form sits on your website in your colours. Confirmation emails come from your name. Reminders on SMS or WhatsApp show your number. Guests never see, hear or click anything called Alex Reservations. You get the technology; your brand gets the credit.
No. Not on the widget, not on the confirmation page, not in emails, SMS or WhatsApp messages. There's no "powered by" footer and no redirect to our site. From the guest's point of view, you built your own reservation system.
You do. Alex Reservations is a WordPress plugin, so reservations and your guest database live in your own WordPress database, on your own server. If you'd rather not manage hosting, we can host it for you: it's still your data and you can export it at any time. We don't share, sell or use your guest list for anything.
No. 0% commission, no per-cover fees, no marketplace between you and your guests. You pay one flat monthly price per restaurant and take as many bookings as you like, whether it's 50 or 5,000 a month.
One price model, everything included, and it's progressive: your first 4 restaurants cost €49 each, restaurants 5 to 19 cost €35 each, and from the 20th on each one costs €25. 5 restaurants are 4 × €49 + 1 × €35 = €231 a month; 20 restaurants are €746. Try the calculator in the pricing section.
Yes, and there's no separate agency plan, no setup fee and no consultation to get started. You pay the same per-restaurant price as everyone else, put your own name, logo and domain on the platform, and charge your clients whatever you decide. Example: 20 restaurants cost you €746 a month; at €99 each you bill €1,980, a gross margin of €1,234 before your own costs. See agency pricing & margins →
Yes, Alex Reservations is a WordPress plugin. If your site runs on WordPress, install the plugin and you're set. If it doesn't, or you don't have a website yet, we can host a WordPress site for you and you connect it to your existing site with a link or a button. Either way it's your domain and your data.
For a single restaurant: minutes. Install the plugin, add your opening hours and tables, drop the widget on your page, and you can take your first booking the same day. For a group or agency platform with its own name, logo and domain, count on a few hours of branding work, which we help you with.
Yes. Billing is monthly, there's no contract and no cancellation fee. Start with a 14-day free trial, no credit card needed, and stop whenever you want.
White label isn't an add-on.
It's how Alex works.
Start your free trial today. Your brand is live on your website before dinner service.